Why Franchise?

Entrepreneurs purchase franchises because they know what to expect. There are fewer surprises starting a franchise than there are with other kinds of businesses, even if they are in the same industry. They know what the earning potential is if they own one store or ten stores. They understand the process and the work it will take to get there. They are aware that it takes time to get there.

Suppose for a moment you were to buy a McDonald’s franchise. You’ve invested nearly one million dollars with the expectation that you will make $100,000 a year starting with your fifth year in business. Can you imagine saying, “I want the walls to be pink. I want comfortable chairs. I want to add my favorite cheesecake and amazing brownie recipe to the menu. Oh, and since I eat more chicken and fish than beef, let’s add a few family favorites to the menu!” How long do you think you’d be a McDonald’s franchisee if you did that? Not long! McDonald’s, and most other franchises, knows that your success and their income expectations are only good if their system is followed. They want every McDonald’s consumer to have the same experience whether they are in Dallas, TX or Hong Kong. They want every franchisee to earn what they expected to make. That cannot happen if every franchisee has their own version of the system.

So it is in our business. We have a System that works. We have a System that creates six and seven figure incomes. We have a duplicatable System that can scale bigger than you can grow your business. Follow the System. Do not recreate it, add your spin to it, or change the “paint color” (fill in the blank with whatever you would do differently). Just follow the System so you can reach your maximum level of success. STS, events, and miXers are the System, and they are not optional for long-term exponential growth.

I love you and believe in you!

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